Portsmouth International Port and MMD have secured European funding to part finance a barcode tracking system and a web portal pilot. The overall aim of the pilot is to demonstrate that a bar code system and a web portal / service increases the efficiency and reduces the environmental impact of the logistics chain.
View the Track and Trace system video below
The barcode system allows pallets of fruit to be bar-coded at source (the farm), scanned on route right through to the end customer. This provides traceability which the industry demands. For example, it gives growers the certainty that their fruit has left MMD and is travelling to a ripening centre or a supermarket regional distribution centre, and it allows the supermarket to trace the fruit back to the farm, which can be important if there is a problem with the fruit.
The web portal / service provides customers with real time information about the whereabouts of their fruit. This increases the sustainability of the supply chain because, for example, trucks can be sent to MMD as and when the fruit is ready for collection.
The portal is currently being rolled out to a number of users including blue chip companies. Early results of the system are currently being collected.
Weastflows (west and east freight flows) is an Interreg IVB North West Europe (NWE) project funded by the European Regional Development Fund (ERDF) that aims to encourage a shift towards greener freight transport in the NWE region.
Visit the Weastflows website
For more information about MMD Shipping Services Ltd see more at the MMD website